Sample dashboard
Paid media · Executive summary
A full Koladr dashboard on sample data, on the same code as client dashboards. Switch the period, filter, and hover the charts.
Luxfold · B2B paid media · sample data
Period
September 2026 compared with AugustScorecard
- Search pipeline was $483K in September, down 32% from August, on 5% less spend.
- Pipeline ÷ spend fell to 1.53× from 2.13×.
- Brand search produced 83% of search pipeline on 37% of search spend.
- The largest campaign returning under 1×,
sem_conversion_team-collaboration_na_small, spent $142K for $3.8K of pipeline. - Other paid media spent $232K for 376 leads ($617 each). None of it has attributed pipeline.
Paid search Google & Microsoft search · the only channels with attributed pipeline
Spend
$315K
▼ 4.9% vs Aug
Pipeline
$483K
▼ 31.7% vs Aug
Pipeline ÷ spend
1.53×
▼ 28.2% vs Aug
Opportunities
82
▼ 21.9% vs Aug
Cost per opp
$3,843
▲ 21.7% vs Aug
Customers
12
▼ 29.4% vs Aug
Other paid media Social, display and video · judged on reach and leads
Spend
$232K
▼ 16.3% vs Aug
Impressions
10.5M
▼ 18.0% vs Aug
CPM
$22.14
▲ 2.1% vs Aug
Clicks
37K
▲ 68.8% vs Aug
Leads
376
▼ 3.8% vs Aug
Cost per lead
$617
▼ 12.9% vs Aug
Sparklines show the 12 full weeks from Jul 6 to Sep 27. Blue marks the weeks in the selected period.
Search funnel
Step rate is each stage divided by the one before it, within the same period.
| Stage | Count | Step rate | vs Aug | Cost per |
|---|---|---|---|---|
| Impressions | 441K | — | $714.07 / 1K | |
| Clicks | 15,892 | 3.6% | ▲ 0.9 pts | $19.83 |
| Leads | 397 | 2.5% | ▲ 0.3 pts | $794 |
| Qualified leads | 337 | 84.9% | ▲ 14.9 pts | $935 |
| Opportunities | 82 | 24.3% | ▼ 6.3 pts | $3,843 |
| Customers | 12 | 14.6% | ▼ 1.6 pts | $26,261 |
Conversion path mix
Paid search QLs, opps and pipeline by how the lead converted.
Demo requestTrial signupOther
QLs
337
Opps
82
Pipeline
$483K
Demo-request opps averaged $18K of pipeline each, against $3.0K for trial-signup opps.
Weekly search spend and pipeline
Shaded weeks fall mostly in September. Dashed segments lead to partial weeks.
PipelineSpend
Where search pipeline comes from
SpendPipeline
| Brand type | Spend | Pipeline | × | Opps | |
|---|---|---|---|---|---|
| Non-Brand 51% of spend | $161K | $3.8K | 0.02×▼ | 1 | |
| Brand 37% of spend | $117K | $403K | 3.46× | 76 | |
| Competitors 12% of spend | $38K | $76K | 2.03× | 5 |
Campaign watchlist
Top pipeline
Five campaigns with the most search pipeline.
| Campaign | Spend | Pipeline | × |
|---|---|---|---|
sem_consideration_brand-core_na_enterprise Google · Brand · 32 opps | $57K | $274K | 4.84× |
sem_conversion_competitors-tier1_na_enterprise Google · Competitors · 5 opps | $32K | $76K | 2.40× |
sem_conversion_brand-phrase_emea_enterprise Google · Brand · 22 opps | $34K | $52K | 1.54× |
sem_conversion_brand-broad_uki_enterprise Google · Brand · 11 opps | $14K | $42K | 2.98× |
sem_conversion_brand-phrase_na_large Microsoft · Brand · 3 opps | $7.2K | $16K | 2.28× |
Largest spend under 1×
Biggest-spending campaigns whose pipeline was below spend.
| Campaign | Spend | Pipeline | × |
|---|---|---|---|
sem_conversion_team-collaboration_na_small Google · Non-Brand · 1 opps | $142K | $3.8K | 0.03×▼ |
sem_conversion_reporting-analytics_uki_large Google · Non-Brand · 0 opps | $17K | $0 | 0.00×▼ |
sem_conversion_competitors-tier2_uki_small Google · Competitors · 0 opps | $5.8K | $0 | 0.00×▼ |
sem_conversion_remarketing_na_enterprise Google · Non-Brand · 0 opps | $2.6K | $0 | 0.00×▼ |
Other paid media by provider
No QLs, opps or pipeline are attributed to these providers.
| Provider | Spend | Impr. | CPM | Clicks | Leads | Cost / lead |
|---|---|---|---|---|---|---|
| $135K | 1.8M | $74.14 | 2,876 | 63 | $2,150 | |
| StackAdapt | $75K | 6.9M | $10.87 | 29K | 253 | $296 |
| $11K | 129K | $86.04 | 3,364 | 60 | $185 | |
| $11K | 1.6M | $6.47 | 2,480 | 0 | — | |
| Total | $232K | 10.5M | $22.14 | 37K | 376 | $617 |
About this data4 notes
- Paid search means Google and Microsoft campaigns with campaign type “Search”. Spend is Cost.
- Excludes 3,330 Non-Paid rows, which carry no spend or results.
- Weeks start on Monday. Partial weeks: Jun 29 (5 days), Sep 28 (3 days).
- “Below 1×” means pipeline was less than spend. There are no targets yet, so tiles compare with the previous period.